SERVICES
FOR SEED-FUNDED FOUNDERS
Three Foundations Decide Your Series A
Who you sell to. Why they buy. What makes you worth choosing.
When seed-stage GTM breaks, the cause is upstream of the metrics - buried in ICP, persona, or value proposition. Northridge rebuilds those three foundations so your team can execute against work that holds up under Series A diligence.
CURRENTLY, WORKING WITH FOUNDERS IN B2B SaaS, FINTECH, ENTERPRISE, BIOTECH, ETC.
START HERE
GTM Readiness Audit
2 WEEKS · FIXED FEE · SERIES A DILIGENCE BAR
Find out which layer is breaking your Series A numbers.
A 2-week assessment scored against the bar Series A investors actually underwrite -capital efficiency, growth rate, retention.
You get a written audit: customer matrix, scored categories across the five GTM dimensions, findings, and a prioritized roadmap of what to fix first.
BUILT FOR
Seed-funded founders 12–18 months from Series A.
THE FULL BUILD
GTM Foundation Build
8–10 WEEKS · FIXED FEE · THE DEFAULT PATH
The complete three-layer rebuild - built in sequence, as one connected system.
ICP first. Personas grounded in that ICP. Value propositions tuned to those personas.
Plus a handoff session with your team and a 30-day check-in.
The default path for founders whose Scorecard surfaces more than one broken layer.
INDIVIDUAL FOUNDATIONS
Standalone Engagements
When you know exactly what's broken.
Each foundation is also available as a standalone engagement. Most founders need all three, built in sequence as one connected system.
01
Ideal Customer Profile
Capital efficiency & retention - 3-4 Weeks
02
Buyer Personas
Growth rate - 3-4 Weeks
03
Value Propositions
Targeting → conversion - 3-4 Weeks
01 · IDEAL CUSTOMER PROFILE
The wrong ICP is the most expensive mistake in seed-stage GTM. We rebuild it from real customer data - across five dimensions, with disqualification criteria your team can run against.
02 · BUYER PERSONA
Your ICP tells you which companies. Your persona tells you which people - and whether they'll actually buy. We build personas grounded in real buying behavior, not demographic sketches.
03 · VALUE PROPOSITION
A value proposition that doesn't change with the buyer in the room isn't a value proposition. It's a tagline. We build persona-based value props that win competitive deals.